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About the ECP Network

The ECP Network is a premier practice development organization of like-minded eye care providers that are interested in building the future of Optometry by sharing best practices, providing community outreach programs, embracing new technology to improve patient care, and are viewed by their community as state-of-the-art Eye Care Providers.

Our Mission

To provide the Independent Eye Care Provider an organization that allows them to freely network with colleagues, have access to tools and resources that greatly benefit the independent practice, and leverage practice management skills to improve their success.

Code of Ethics:

  • To Make the vision and general health of my patient the foremost consideration of all the care I provide;
  • To Regard the health care decisions of all patients with utmost respect;
  • To Recommend consultation with other health care professionals whenever this is in the best interest of my patient;
  • To Keep the health related information and personal information of all patients in confidence;
  • To Promote the access of all patients to the best possible level of vision care;
  • To Provide Care in a professional, considerate, and honest manner using state of the art techniques and equipment;
  • To Meet the needs of my patients with integrity and in a way to best preserve the function and health of their visual system as well as their general health;
  • To Assist each patient in determining the best options and alternatives in care;
  • To Actively Seek to maintain and improve my level of knowledge and skill for the betterment of my patients.

Support Staff

Ben Krieger
Ben Krieger
Vice President of ECP Services

Russ Messina
Russ Messina
Executive Director of New Business Development
800.626.2281 x558

Dan Woebkenberg
Dan Woebkenberg
Director of ECP Network
800.626.2281 x172

Dr. Josiah Young
Josiah Young, O.D., M.S.
Director of Marketing
800.626.2281 x148

Margaret Hamm
Margaret Hamm
Marketing Manager

Susan McGuigan
Susan McGuigan
Administrative Services
888.321.2020 toll-free

Eric Fryman
Eric Fryman

Ali Hedges
Ali Hedges
Manager, Member Services
800.626.2281 x158 

Board of Advisors

Ronald F. Cooke, O.D.
Dr. Ronald F. Cooke is a 1969 graduate of The Ohio State University College of Optometry. He also holds a B.A. in chemistry from the University of Louisville, and he completed postgraduate studies in diagnostic and therapeutic ocular pharmacology through the Pennsylvania College of Optometry. Dr. Cooke practiced optometry from 1969 through 2005 as a founder and senior optometric partner in OptiCare Vision Centers, a multi-location, multi-practitioner practice with offices in Cincinnati and Northern Kentucky. Dr. Cooke’s emphasis in practice was on contact lenses. He is a past president of the Cincinnati Optometric Association, the Cincinnati Optometric Center, and the Vision League of Ohio. He remains active in the Cincinnati business community and is the President and CEO and a founding member of Diversified Ophthalmics Inc., and it’s sister companies including Kansas City based Firestone Optics, and Memphis based MidSouth Ophthalmics. Diversified’s family of ophthalmic companies span coast to coast and from Wisconsin to Texas serving eye care providers from all 50 states.
Palmer R. Cook, O.D.
Dr. Cook is a graduate of both The Ohio State University and The Ohio State University School of Optometry. He earned his O.D. degree from the University of Houston College of Optometry. He has served as a clinical instructor at both Ohio State and the University of Houston, and he has lectured and published extensively in the area of clinical optometry. Dr. Cook is a contributing editor to Lenses and Technology, and 20/20 Magazine, and most recently his articles on lens and eyewear design have been appearing in those publications. Dr. Cook practiced for many years in western Ohio, and he has been with Diversified Ophthalmics, Inc. full time since 1996. He is currently the vice president of Diversified's Practice Enrichment Division.
William J. Guappone, O.D.
Dr. Guappone is a graduate of the University of Notre Dame and The Ohio State College of Optometry. He has been in practice since 1982 and in Hyde Park since 1983. He has lectured and published articles on the topic of contact lens specialty, and has been featured in articles in The Cincinnati Enquirer and a segment on WCPO-TV (ABC- Cincinnati). Dr. Guappone’s contact lens specialty experience also has led him to participate in research projects in contact lens technology development. A member of the Cincinnati, Ohio and National Optometric Associations, Dr. Guappone formerly served on the board of the Cincinnati Optometric Association and the advisory committee of Cincinnati's first laser refractive surgery center.
George V. Landon, O.D.
Dr. George V. Landon earned his Bachelor of Science degree in Physiology Optics, as well as his Doctorate of Optometry from The Ohio State University. Dr. Landon partnered with Dr. Ronald Cooke in practice after graduation and was a co-founder of Diversified Ophthalmics, Inc. and Opticare Vision Centers.  Dr. Landon’s daughter, Dr. Lora Landon Ledford, is a principal and a practitioner in the Opticare offices. Dr. Landon has served as a contact lens and general practice consultant for Diversified Ophthalmics since 1994. He is a life member of the American Optometric Association, the Ohio Optometric Association and the Cincinnati Optometric Association. Dr. Landon stays active in optometry as an optometric practice consultant at Diversified.  His main emphasis is on helping and growing the independent eye care providers. He also serves on the Board of directors of the ECP Network.
Philip Jutte, O.D.
Dr. Jutte is a graduate of The Ohio State University College of Optometry. His training includes externships at The Veterans Hospital in Akron, OH where he provided comprehensive eye exams and ocular disease consultations for veterans of the military. He also completed an externship at Commonwealth Eye Surgery in Lexington, KY, where he provided pre- and post-operative evaluations for cataract and refractive surgeries. He is an active member of the American Optometric Association, the Ohio Optometric Association, and the Cincinnati Optometric Association. He has a special interest in pediatric exams and children's vision.
Lora A. Ledford, O.D.
Dr. Ledford is a graduate of the University of Alabama at Birmingham and the University of Alabama at Birmingham School of Optometry. She is a partner in two group practices which are located in Harrison and Cincinnati, Ohio. She enjoys primary eye care and contact lens fitting. She is a member of the American Optometric Association, the Ohio Optometric Association and the Contact Lens Section of the American Optometric Association.
David K. Stewart, O.D.
Dr. Stewart is a graduate of The Ohio State University College of Optometry and has been in private practice since 1973. He is a member of The American Academy of Optometry, The American Optometric Association, The Ohio Optometric Association, Rotary Club of Beavercreek, and a clinical faculty member of Wright State University 
James Scholles, O.D., J.D.
Dr. James R. Scholles is a practicing optometrist and attorney. He is a Past President of the American Optometric Association. He is an expert in the clinical-legal area and frequently counsels practitioners in practice partnerships, practice sales, and professional liability issues.
Josiah Young, O.D., M.S.
Dr. Young received his Doctor of Optometry degree from The Ohio State University College of Optometry. While at Ohio State, he also received a Master of Science degree in Vision Science for his research on the visual ability of athletes. Dr. Young is a managing partner of a practice in Newport, KY. He specializes in pediatric eye care and vision disorders. He is a member of the American Optometric Association, the Kentucky Optometric Association, and the Northern Kentucky Optometric Society. You can follow him on Google Plus & Twitter @youngeyedoc.